Torn between two ecosystems

Google impressed at last week’s I/O conference. They demoed Android 2.2, “Froyo”, which is already available for Google’s own Nexus One phone. (It’s coming “soon” for carrier-branded handsets like Verizon’s Droid Incredible and Sprint’s EVO.) They showed mSpot, a new service that does a lot of what LaLa.com did before Apple bought it and shut it down: allow people to upload their entire music libraries and then stream them to any Mac, Windows PC or Android handset. The bar, it is raised.

In particular, Froyo is over twice as fast as the previous version of Android (2.1, or “Eclair”), the webkit-based browser—basically Chrome-lite—is faster still, and it supports a fully functional implementation of Adobe’s Flash 10.1, meaning it can display all those web pages where Safari on the iPhone and iPad just show you that silly little blue Lego. Add to that the nearly standard specs for this generation of Android phones—480×800 AMOLED screens, removable batteries, 5MP or better cameras, with flashes, microSD card expansion—and the still expanding Android Marketplace—where you can find office suites like QuickOffice and Documents To Go, EPUB ebook readers, Skype, and well, a functional equivalent to just about anything in the iTunes App Store—and we got ourselves a ball game!

A lot of people compare the iPhone to a phone like the HTC Incredible and just look at the hardware. But the game is really much bigger than that. You’re not buying a phone. You’re buying into an ecosystem. It’s like marrying into a family, and bears just as much forethought and caution. You’re not just looking at an Android-based smartphone. To get the most out of it, you’re going to want to couple it with all the other parts of the Google ecosystem. Gmail for your email and contacts. Google Calendar for your scheduling. Amazon and MSpot for your media. Google bookmarks. Google Chrome as your desktop browser. Google Reader for your RSS feds. I won’t suggest your switch from Twitter to Google Buzz for social networking, but it’s there.

Right now I’m about halfway submerged in the shiny, multicolor Google lifestyle. I do use Gmail, Calendar, Reader. I’ve used Chrome as my default browser. I’ve kept my documents in Google Docs. It wouldn’t be hard at all for me to walk into a Verizon store, plop down a couple of Benjamins—and pay AT&T their Early Termination Fee, since I’ve only been with them just over a year—and walk out with an Incredible. (I’d have to wait to play with it until I got it home, though, since AMOLED screens are nearly useless in sunlight. Hell, even vampires do better these days.) The Android, it calls. Plus, just look at this list of five reasons to be afraid of Apple. Why wouldn’t I want to go all in with a company whose motto is “don’t be evil”?

But Apple. Ah, Apple. There’s a reason the apple features as the symbol of temptation in everything from Genesis to Snow White. Mister Jobs knows him some pretty when he sees it. iPhone owners have a more emotional, visceral connection to their phones than even other smartphone owners. My iPhone 3G is damn near grafted to me, and the iPhone HD due out just two weeks is even more gorgeous.

Where Google preaches open and flexible, do as thou wilt shall be the whole of the law, Apple tells us not to worry our pretty little heads, they’ll make everything all right. As long as you agree with His Steveness—and why wouldn’t you, he has impeccable taste—you’ll get everything you need.

And Apple, if they do as expected, is set to bring the ecosystem to play too. We—yes, that is a mouse in my pocket—expect Apple to announce more than just the new pretty iPhone HD at WWDC on June 7th. We expect them to announce that email, calendar and contacts syncing components of MobileMe will be free to any iPhone user. We expect them to announced iTunes 10 with the new “iTunes Live” feature to allow syncing your whole iTunes library to Apple’s new ginormous datacenter in North Carolina, from whence you can stream it all to your iPhone HD (and maybe 3GS, but probably not the older, RAM-challenged original iPhone and 3G). Basically, we expect them to at the very least match Google feature for feature. And maybe up the ante with Steve’s “one more thing.”

And it would just as easy for me to fall into the welcoming sleekness of the Apple ecosystem. I already buy my music and movies from iTunes, so why not my books as well? iBooks will be built into iPhone OS4. I could move my calendar, contacts and email into MobileMe. My email address, jeff@kirv.in, already redirects to Gmail, so I’d just have the redirect point to MobileMe instead. Same with iTunes Live. My media collection is in iTunes already, so this is a no-brainer. And from there, I could switch to Safari as my desktop browser so I can sync my bookmarks, and eventually just buy a shiny 27” iMac as my new media center. And hey, at least Apple is the devil I know. Look at this list of five reasons to be afraid of Google.

But wait a minute. I’m supposed to be a Buddhist, also known as “the middle way.” I’m bipolar. I’m a Gemini. I’m a gorram registered Independent. Why can’t I have both?

This is, after all, the true strength of the cloud. And the cloud is bigger than Google. It’s bigger than Apple. I can keep my bookmarks in Xmarks. I can buy my books from Google Editions, which will sell ebooks sans DRM so they can be read anywhere, on anything. I’ll keep buying media from iTunes, because Apple’s just made it so darn easy, and at least the music is DRM-free. I use Firefox as my desktop browser, Thunderbird and Lightning for email and scheduling. Seesmic for social networking, Evernote for random data, Instapaper for saved articles, Dropbox for my files and manuscripts, Bing as my default search engine. And of course, a jailbroken iPhone that has all the features of OS4 on OS 3.13, synced to Google for contacts, email and calendar.

This might not work forever. As the rivalry between Google and Apple heats up, they might not interoperate—a fancy word for “play nice”—as well as they do today. I might be forced into MobileMe if I want to keep push synchronization on my iPhone HD. But for as long as I can, I’m going to avoid going “all in” with any one company. Because really, I’m afraid of them all.

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